4 C's of Diamond Guide

Choosing a diamond becomes simple when you know what truly changes the way it looks.

Cut 

Cut governs brilliance—how a diamond returns light. A well-cut diamond looks alive; a poorly cut diamond looks flat, even with high color and clarity.

Color

Color measures how white a diamond appears (for white diamonds). Many clients prefer a slightly warmer tone for a softer, more natural look—especially in yellow or rose gold.

Clarity

Clarity describes internal characteristics. In real life, many diamonds look identical to the eye even when clarity grades differ. The goal is eye-clean beauty, not perfection that only a microscope can see.

Carat

Carat is weight, not size alone. Spread, proportions, and setting style can make a diamond appear larger or more refined.